JOIN US! Zoom Meetings Brought to ACAC by Sherre' DeMao of BizGrowth Inc. Join Zoom Meeting
https://zoom.us/j/9230892167 Meeting ID: 923 089 2167
One tap mobile
+13126266799,,9230892167# US (Chicago)
+19292056099,,9230892167# US (New York) NOON - 1:30 p.m. Please log in between 11:45 and noon. FROM
11:45 a.m. Noon Get into Zoom and be ready to share and engage! FROM Noon - 12:05 p.m.: Welcome, brief updates, vision, mission ACAC FROM 12:05 - 12:40 p.m.: Sherre' will lead everyone to share their 30-second introductions including name, specialized expertise, ideal client, and a success over the last 30 days. Be ready to share any one-on-one's, referrals, upcoming events, etc. in the chat as well. 12:40 - 1:25 p.m.: Marketing & Sales Alignment: Modern Best Practices to Optimize Business Results Businesses of all sizes and across all industries certainly know the value and have been trying to align
their marketing and sales teams for decades, with varying degrees of success. Why do some succeed and others - not so much? During this presentation, Rena Lewis and Paul Rafferty will share practical strategies, key learnings and actionable insights to help your consulting business and/or your clients develop effective foundational frameworks for best-in-class marketing and sales partnerships.
Specifically, they will share tips on how to:
- Understand and activate the components of four core strategic alignment pillars
- Evolve your team and customer experiences and relationships from good to great
- Leverage contemporary
tools, tech stacks and templates
- Avoid day-to-day alignment pitfalls
- Prepare for post-pandemic alignment trends that are here to stay
|
|
BIO: As Founder & Chief Strategy Advisor for Signature Intentions LLC, Rena Lewis brings more than 25 years of experience helping executives and leaders across a variety of industries - from Fortune 500 companies and academic institutions to small businesses
and nonprofits. She is an accredited and an award-winning global marketing, communications, and branding executive who previously led high-performing, multidisciplinary teams at American Express, Gartner, KPMG, Lee Hecht Harrison, EducationDynamics, Infosys and Wolters Kluwer. Rena earned her Bachelor of Business Administration degree in Marketing from Iona College in New York and completed a two-year Executive Leadership Program at the International Institute for Management Development in
Switzerland.
|
|
|
|
|
|
BIO: Paul Rafferty is President of Piedmont Sales Advisors. He serves as a Fractional Vice President of Sales and Executive Coach, helping small businesses and mid-market companies achieve breakthrough Sales Growth, Discipline and Accountability. Previously, Paul founded Sales Engine Media to which brought Fortune 500 best practices in sales process, sales operations, and
demand-generation to funded SMBs and mid-market companies. Sales Engine was listed as an Inc. 5000 fastest growing company in 2012, 2013, 2014, and 2015. His first job was as a Naval Officer on USS Sea Devil, a nuclear- powered attack submarine out of Charleston, SC. Paul is a graduate of the University of Notre Dame.
|
|
|
|
PLEASE NOTE: When you click on the link to register for the meeting, your Confirmation Email will ALSO include the meeting credentials for logging in. Please be sure to reference the email to access the virtual meeting. The information will also appear in your ticket information. A reminder with credentials will be sent to all who register Friday morning of the meeting as
well.
Yours in building trust, building revenue,
Sherre' L. DeMao, CGS
ACAC - Director
CEO/Strategy Maestro / BizGrowth,Inc.
Leadership Support:
Stephen Melton, Central Carolinas Insurance
Pamela Kollman, Healthy Matters/Melaleuca
|
|
|
ABOUT ACAC: The Association of Charlotte Area Consultants is a community of consulting experts. We are dedicated to sharing best practices and insights with a collaborative spirit to build better practices and effectively
serve clients' best interests. Meetings are held monthly with a focus on engaged interaction and facilitated discussion. Always the second Friday of the month. - Sept 9 - David Norman, Consulting Hints, Tips & Traps
- Oct 14 - Leanne Cannon, Managing Stress
- Nov 11 - David Vacchi, Engaging Veterans as Workforce Solution
- Dec 9 - In-person social lunch & year-end celebration
|
|
|
|
