Most consultants have a love-hate relationship with social media, and the leanings are more on the dislike side of the equation. What good will it do? How can it really help? Hasn't it just turned into a means for people to complain and get political?  Isn't it only valuable if you have a book? What would I have to share anyway? These and many similar questions have resulted in too many marketing initiatives dismissing social media as a viable strategy, especially on the business-to-business front. Denise Cagan will share the basics, what works, what doesn't, along with best practices that can help you as a consultant build your influence as an expert.

BIO: Denise Cagan started her first company while still working as a QA Manager at Coca-Cola. After a year of doing both, she moved on to becoming a full-time business owner at DiCi Services. She grew DiCi for 10 years, selling it in 2011.Today her focus is on her company, DCA Virtual Business Support, which provides support for growing businesses for their administrative and creative needs. Outsourcing these functions enables small business owners to develop and expand their organizations. DCA believes in small businesses and the families they support. Denise graduated from James Madison University with a BS in Quality Systems Development which she applies expertly in her business and with her clients.